7 Top Salon Website Builder Picks for 2026 Success

In 2026, a salon’s online presence is more vital than ever, shaping first impressions and driving new bookings. With trends moving rapidly towards digital-first beauty experiences, salons that stand out online attract more loyal clients and grow faster.

Choosing the right salon website builder is now a key decision for any ambitious salon. The options can feel overwhelming, but your choice will directly impact bookings, client experience, and revenue. This guide reviews the seven best platforms for salons in 2026, comparing features like AI-driven design, booking integrations, eCommerce, SEO, and ease of use. Whether you want to streamline your bookings or boost your brand, read on to discover which website builder will help your salon thrive this year.

What Makes a Great Salon Website Builder in 2026?

Staying competitive in 2026 means choosing a salon website builder that delivers on modern expectations. With most clients now booking online and demanding seamless digital experiences, your platform must tick all the right boxes for performance, growth, and convenience.

Essential Features for Modern Salons

A top-tier salon website builder in 2026 must provide everything today’s beauty businesses need to thrive. Core essentials include:

• Integrated online bookings and real-time calendar management
• Mobile-responsive design so clients can book from anywhere
• Customisable templates tailored to beauty and wellness brands
• eCommerce tools for selling products, services, and gift cards
• Built-in SEO and automated marketing campaigns
• Secure payments and GDPR compliance
• Analytics dashboards for data-driven decisions

With 80 percent of bookings now happening online, missing these features means missing revenue. For a detailed look at what matters most, see these essential features for salon websites.

Why User Experience Matters

User experience is at the heart of any successful salon website builder. Salon owners are busy, so platforms need intuitive, drag-and-drop editors that do not require coding expertise. Fast setup, one-click updates, and clear navigation make all the difference.

Accessibility is vital, too. A builder that supports all users ensures every client can book and browse with ease. Salons offering effortless online booking often see 30 percent more appointments, showing the direct link between user experience and business growth.

The Role of AI and Automation

AI and automation are revolutionising the salon website builder landscape. Modern platforms now offer AI-powered content and image generation, helping salons launch stunning sites in hours rather than weeks.

Automated reminders, personalised marketing emails, and review requests keep client engagement high with minimal effort. Predictive analytics help salons retain clients and spot new trends quickly. Choosing a builder with these AI-driven tools is no longer optional for those wanting to stay ahead.

Integration and Scalability

A future-proof salon website builder connects seamlessly with your point-of-sale, CRM, and inventory systems. Multi-location and staff management features enable effortless growth, whether you are a solo stylist or a national chain.

Top builders now offer more than 400 app integrations, from Google and Instagram to advanced booking tools. This scalability ensures your platform grows alongside your business, adapting to new locations, services, and client demands.

7 Top Salon Website Builder Picks for 2026 Success

Choosing the right salon website builder can transform your business in 2026. With so many options, it is crucial to find a platform that matches your salon's style, services, and ambitions. Below, we compare the seven leading builders, focusing on features, value, and real-world results for UK salons.



Avantiy

Avantiy is a next-generation salon website builder designed for the UK market. Its AI-powered platform lets salons launch bespoke websites in hours, not weeks. With a drag-and-drop editor and customisable templates, anyone can create a professional site that reflects their brand.

Pricing: Free until you publish, then flexible paid plans. This risk-free start is perfect for small and growing salons.

Core features:

• AI website assistant for instant content and image generation
• Salon-specific templates and dynamic content collections
• Built-in bookings and calendar management
• Salon eCommerce solutions for selling products, services, and gift cards
• Advanced SEO tools and marketing automation
• 400+ app integrations, including POS and CRM systems

Benefits: Launch a full-featured site quickly, manage bookings, sell online, and automate marketing with ease. Avantiy stands out for its industry-leading Core Web Vitals, ensuring fast, secure, and mobile-friendly performance.

Unique selling points:

• AI-driven design for speed and flexibility
• 1:1 expert onboarding and UK-based support
• All-in-one platform reduces tech headaches

Target audience: UK salons, spas, barbers, and beauty professionals seeking growth, flexibility, and a strong digital presence.

Pros:

• No coding required
• Scalable from solo stylists to multi-location salons
• Free to start

Cons:

• Newer platform compared to legacy builders

Example: A London hair salon uses Avantiy to launch a new booking site and online shop over a weekend, attracting new clients and boosting product sales instantly.

Avantiy is an ideal salon website builder for teams who want to future-proof their business with AI, seamless eCommerce, and powerful integrations.

Squarespace

Squarespace is a globally popular salon website builder known for its award-winning templates and elegant user experience. It is especially suited to design-focused salons that want to make a visual impact.

Pricing: Starts at £10/month for Personal plans, with business options for advanced features.

Core features:

• Stunning, responsive templates tailored for beauty and wellness
• Acuity integration for online appointment scheduling
• Built-in eCommerce for selling products and gift cards
• Marketing suite, analytics, and blogging tools

Benefits: Squarespace makes it easy to create a visually appealing, mobile-optimised site with integrated bookings and marketing.

Unique selling points:

• Best-in-class design flexibility
• All-in-one hosting and SSL security
• Built-in email marketing and client review features

Target audience: Salons, stylists, and boutique spas where image and branding are top priorities.

Pros:

• User-friendly interface
• Reliable support and resources
• Scalable with business growth

Cons:

• Advanced features require higher-tier plans
• Less customisation than open-source platforms

Example: A beauty therapist creates a visually rich site with online bookings and client testimonials, boosting trust and appointment rates.

For salons wanting a polished, professional look, Squarespace is a top salon website builder choice.

Shopify

Shopify is a leading eCommerce platform that doubles as a powerful salon website builder. It is the go-to for salons aiming to scale retail sales alongside their services.

Pricing: Starts at £19/month for the Basic plan. Additional costs for advanced features and third-party integrations.

Core features:

• Built-in eCommerce with inventory management
• Online bookings via integrations (e.g., Mangomint)
• POS for in-salon and online sales
• Multi-channel selling, including Instagram and Facebook

Benefits: Shopify enables salons to manage appointments, sell products, and offer digital gift cards all in one place. Its robust payment options support global sales.

Unique selling points:

• Seamless integration with leading booking apps
• Scalable infrastructure for growing salons
• Reliable uptime and security

Target audience: Salons looking to expand into retail while managing bookings and payments efficiently.

Pros:

• User-friendly dashboard
• Advanced sales and marketing tools
• Extensive third-party app marketplace

Cons:

• Booking features require third-party apps
• Transaction fees apply on sales

Example: A salon expands its reach by selling haircare products online and syncing bookings, inventory, and payments for a seamless client journey.

Shopify is a salon website builder best suited to businesses with eCommerce ambitions.

Wix

Wix is a highly accessible salon website builder that empowers DIY salon owners and freelancers to create beautiful sites quickly. Its drag-and-drop editor and extensive template library make setup effortless.

Pricing: Free plan available, with premium options from £7.50/month.

Core features:

• Salon-specific templates and Wix Bookings for appointments
• eCommerce tools for product and service sales
• SEO wizard and marketing suite
• App marketplace for extra functionality

Benefits: Wix offers the largest selection of ready-made salon designs, making it ideal for those who want to get online fast without coding.

Unique selling points:

• Highly intuitive editor
• Affordable pricing for small teams
• Frequent updates and new features

Target audience: Freelancers, small salons, and beauty professionals seeking a cost-effective, easy-to-use salon website builder.

Pros:

• No coding knowledge needed
• Quick setup and easy updates
• Affordable for startups

Cons:

• Some advanced features are locked behind paywalls
• Limited customisation for complex needs

Example: A nail salon owner creates a new website with booking and payment features in just one evening, ready to welcome new clients.

Wix is a flexible salon website builder for those prioritising speed and simplicity.

WordPress.com

WordPress.com remains a powerful salon website builder for those seeking maximum flexibility and control. Its open-source ecosystem supports limitless customisation.

Pricing: Free basic plan, with paid options from £4/month. Additional costs for hosting, plugins, and premium themes.

Core features:

• Thousands of themes, including salon-specific options
• Plugins for bookings, eCommerce (WooCommerce), memberships, and more
• Blogging and SEO tools
• Community support and tutorials

Benefits: WordPress.com is perfect for salons that want to build a fully bespoke website, with advanced features and integrations.

Unique selling points:

• Open-source flexibility
• Massive library of plugins and themes
• Scalable for any salon size

Target audience: Established salons, agencies, and those with technical resources.

Pros:

• Unlimited customisation possibilities
• Scalable from single salons to franchises
• Strong community support

Cons:

• Steeper learning curve for beginners
• Requires ongoing updates and maintenance

Example: A multi-location spa builds a custom booking portal and educational blog, enhancing client engagement and SEO.

WordPress.com is the go-to salon website builder for those who want full creative control.

Fresha

Fresha is a unique salon website builder with a focus on bookings, payments, and client management. It offers a free, all-in-one solution for salons prioritising appointments.

Pricing: Free to use for basic features, with commission on bookings and sales.

Core features:

• Integrated booking system and POS
• Simple website builder for showcasing services
• Client management and marketing tools
• Unlimited staff and locations

Benefits: Fresha makes it easy for salons to get online, manage appointments, and access new clients via its marketplace.

Unique selling points:

• No subscription fees
• Marketplace exposure to attract new clients
• Designed specifically for salons and spas

Target audience: New and established salons focused on streamlining bookings and client experience.

Pros:

• Free to start, easy setup
• Handles appointments, payments, and promotions
• Unlimited staff support

Cons:

• Commission fees on bookings and sales
• Fewer customisation options than full website builders

Example: A new salon uses Fresha to launch online bookings, manage staff, and attract clients through the marketplace.

Fresha is a practical salon website builder for those prioritising bookings over design customisation.

Square Online

Square Online is a robust salon website builder, especially for businesses already using Square POS. It unifies service bookings, product sales, and payments in a single platform.

Pricing: Free plan available, paid plans from £9/month, with transaction fees.

Core features:

• Online store builder with service booking integration
• POS connectivity and gift card support
• Marketing tools and analytics
• Mobile-friendly, responsive design

Benefits: Square Online streamlines the client journey, from booking to checkout, and is ideal for local salons and barbershops.

Unique selling points:

• Seamless integration with Square POS
• Quick online store setup
• Unified dashboard for sales and appointments

Target audience: Salons, spas, and barbershops already using Square payments.

Pros:

• Free to start
• Mobile-friendly and secure
• Easy to manage bookings and sales

Cons:

• Limited design flexibility compared to other builders
• Advanced features require paid upgrades

Example: A barbershop syncs walk-in and online bookings with product sales, creating a seamless experience for local clients.

Square Online is a smart salon website builder for those wanting simplicity and integrated payments.

Salon Website Builder Comparison Table

Each salon website builder offers unique advantages, but the best choice depends on your salon’s goals, team size, and digital ambitions.

How to Choose the Best Salon Website Builder for Your Business

Selecting the right salon website builder is a pivotal decision for every modern salon. The right choice can unlock new growth, streamline bookings, and elevate your brand online. Here is a step-by-step approach to help you make a confident, informed decision.

Assessing Your Salon’s Needs and Goals

Start by clarifying what your salon offers and what you want from your online presence. Are you a solo stylist, a growing team, or a multi-location brand? Define your essential services—hair, beauty, spa, nails, or a blend.

Next, list the must-have features for your salon website builder. Do you need online bookings, eCommerce for products, or memberships? Consider your brand identity and design preferences. Exploring customisable salon website templates can help you visualise the right look and feel for your business.

Factor in your current team size and future growth. A solo stylist may prefer simplicity, while a chain will need scalability. By matching your goals to the capabilities of your chosen salon website builder, you set the groundwork for long-term success.



Comparing Pricing and Value

Not all salon website builder platforms are created equal when it comes to pricing. Look beyond the headline monthly fee. Consider transaction charges, premium features, and any hidden costs for plugins or hosting.

Investing in AI and automation may deliver a stronger ROI, saving time and boosting bookings. Sometimes, free builders cost more in lost opportunities or limited features. Choose a salon website builder that offers real value, not just a low entry price.

Evaluating Support and Community

Responsive support is crucial when you are relying on a salon website builder for daily bookings and client management. Prioritise platforms that offer fast help, clear tutorials, and a supportive user community.

Look for:

• Live chat, email, or phone support
• Onboarding help (e.g., Avantiy’s 1:1 guidance)
• Comprehensive training materials
• Active forums or groups

A strong support network makes it easier to solve problems, learn new features, and get the most from your salon website builder. WordPress, for example, has vast community forums, while Avantiy offers tailored onboarding for salons.

Future-Proofing Your Salon Website

The digital landscape is always evolving. Choose a salon website builder that keeps pace with tech trends, such as AI, automation, and integration with popular apps.

Scalability is key if you plan to add new services or open more locations. Regular updates and robust security features will protect your business and client data.

Platforms like Avantiy, with a focus on AI and integration, are designed to stay relevant as the industry changes. By future-proofing your salon website builder choice, you ensure your online presence continues to grow with your business.

Salon Website Best Practices for 2026

Staying ahead in the digital game means following best practices tailored for salons. A modern salon website builder should help you stand out, attract local clients, and deliver seamless experiences. Here is how to get the most from your platform in 2026.

Optimising for Mobile and Local Search

A salon website builder must prioritise mobile-first design. Most clients now browse and book on their phones, so your site needs to look sharp and load quickly on any device.

To attract local clients, integrate Google My Business, display maps, and encourage reviews. Fast load times and accessible navigation boost both user satisfaction and local SEO rankings.

• Use responsive templates for flawless mobile display.
• Add location-based keywords and schema.
• Showcase client testimonials and map directions.

Remember, 70% of local searches lead to bookings within 24 hours, making your salon website builder a crucial tool for growth.

Leveraging AI and Automation

AI-driven features save valuable time and deliver smarter results. The right salon website builder uses AI to generate content, suggest layouts, and automate routine tasks.

Automated appointment reminders, marketing emails, and follow-ups keep clients engaged and reduce no-shows. Data dashboards reveal booking trends and help you target promotions effectively.

Platforms like Avantiy offer an AI website assistant for salons, letting you launch new pages, update content, and schedule campaigns with just a few clicks.

This level of automation transforms your salon website builder into a true business partner, streamlining your workflow for 2026.

Enhancing Client Experience and Conversion

A top salon website builder focuses on smooth booking flows and easy payments. Clients should be able to book, pay, and browse your services with minimal fuss.

Personalise their journey with targeted offers, loyalty rewards, and dynamic content. Social proof, such as reviews and Instagram feeds, builds trust and encourages new bookings.

• Use booking widgets with real-time availability.
• Highlight popular services and packages.
• Feature before-and-after photos or portfolios.

Salons using a feature-rich salon website builder with these elements see higher conversion rates and greater client retention.



Security, Compliance, and Performance

Trust is vital for online bookings. Every salon website builder must provide SSL encryption, GDPR compliance, and regular backups to protect client data.

Monitor your site's Core Web Vitals to ensure fast performance. Platforms with built-in Salon website SEO tools help you rank higher and stay visible to local clients.

• Choose builders with regular security updates.
• Schedule automatic backups for peace of mind.
• Check for uptime guarantees and responsive support.

A secure, well-performing salon website builder not only safeguards your business but also reassures clients, encouraging repeat visits.

As you’ve seen, finding the right salon website builder for 2026 comes down to user-friendly design, powerful AI features, seamless bookings, and future-ready integrations. Whether your goal is to attract more clients, streamline appointments, or grow your brand online, having the right platform can make all the difference. With Avantiy, you can quickly create a professional site that looks stunning on any device—no coding required. Plus, built-in SEO tools and personalised support help you stand out and grow with confidence. If you’re ready to elevate your salon’s online presence, Start Building Your Website Today.