Top 7 SEO Tricks To Boost Your Google Ranking

 All Avantiy website have the ability for you to create all of your own page titles, meta descriptions and social sharing icons built into our platform, making it much easier for you to stay on top of everything.

 If you would like to know more about heading tags/ titles and the importance of how search engines and viewers see them, click here to read our blog on the subject.

60% of website traffic comes from mobile devices. People want to access information on the move and the best way this is achieved is through a website that is compatible with all devices, no matter the size of the screen. Google actually ranks websites that have been built with a mobile experience first, so keep that in mind when you’re building your website.
If you're unsure whether you website is mobile friendly or not, Google provides a mobile-friendly testing tool. Just drop your URL into the search box and click the Test URL button. The tool will analyse your website,  inform you within seconds on whether or not your website is mobile friendly, but also a screenshot of how the page looks on a smartphone screen and a list of recommendations to make the mobile experience better.
All Avantiy websites can be easily built per screen size/ device through the different screen size icons at the top of the builder as seen below.

 If the team at Avantiy could offer you just one tip for the future of your website, quality content would be it. Content is one of the most important ranking factors when it comes to your website. But it can't be just any content – It’s got to be unique, up to date and valuable for your audience, and 100% authentic, copying other websites content will actually harm your search results as Google knows whose content is authentic and who's is copied.

Here are 5 things to consider when writing SEO content:

• Longer content pieces (1000+ words) have been shown to rank better on search engines. However, please note it’s important to keep paragraphs short in blog posts and other website content. Break up paragraphs where possible so it is easier for your audience to read. Google prefers content that has a certain reading level, so that readers have an easier time understanding it.

• Keeping a consistent tone of voice in the content you’re writing helps the reader to understand the perspective at which you’re writing from. Again, it’s about making the reading experience easy and enjoyable for the reader.

• The way you format your writing plays an important role in SEO. Using headlines throughout the article helps the reader navigate the content better. Also using bullet point allows for easier listing of items that the reader should pay attention to. Ensure you have visuals to break up the content even further. For example, the use of images and breaking up paragraphs where possible is a good way to ensure a great reading experience for those reading your content.

• Use keywords in your written content.Keywords help search engines comprehend that your content is about a certain topic. They can also tell you what specifically to write about, if there’s a higher search volume that means you’ll have a better chance of people reading your content. 

• Including links to other pages is gold when it comes to SEO. Google has said that internal linking to other pages on your website and backlinks from other websites can also improve SEO. As you can see in this blog here, I have linked to external sources as well as linked to internal pages on the Avantiy website. This provides credibility to the content, since other resources are being provided.
  

 Local SEO is the process of improving search engine visibility for local businesses. By following local SEO best practices, businesses can improve organic traffic from searches performed by customers in nearby areas. In fact, 46% of all Google searches are looking for local information so it's an incredible thing to utilise when it comes to SEO. Especially now, during the COVID-19 pandemic, people are more likely to reach out through your online channels whilst in a national lockdown.
If your business isn't optimised for local search, you could be missing out on potential customers who are ready to shop in your area. In short, local SEO is critical if you want your business to stay relevant. To help you optimise your business for local SEO. For more on local SEO and how you can utilise it, head over to this handy guide HubSpot have created.
So, it’s certainly worth investing in, and all Avantiy websites have local SEO prebuilt into them meaning you don't need to spend hours trying to figure out how to generate your local Schema then add it to every page of your website.