Best Website Builders for Beginners in 2025: Wix vs Squarespace vs Avantiy Comparison and Guide

Building a website can feel overwhelming when you’re new to web design, but the right platform transforms complexity into clarity. In this guide, you’ll discover the best website builder for beginners by evaluating ease of use, templates, support and pricing across Wix, Squarespace and the AI-driven newcomer Avantiy. You’ll learn what makes a builder beginner-friendly, examine each platform’s key features and head-to-head capabilities, explore options for small businesses and anticipate emerging trends like AI automation and no-code personalisation. Whether you seek an easy website builder for small business or want to compare wix v squarespace, this article maps every step to help you launch your first site with confidence.

What Makes a Website Builder Beginner-Friendly in 2025?

A beginner-friendly website builder combines intuitive editing, adaptable templates and reliable support to streamline site creation for novices. Defining clear criteria helps you evaluate platforms at a glance and choose the option that minimises technical hurdles while maximising design control.

Which Features Define Ease of Use for Beginners?

Drag-and-drop editors, pre-designed templates and a clear interface empower novices to build websites without coding. Key features include:

1. A visual drag-and-drop interface that lets users place text, images and widgets directly on the page.
2. A library of responsive templates covering blogs, portfolios and e-commerce stores.
3. WYSIWYG styling controls for fonts, colours and layouts without manual CSS.
4. Guided tutorials and step-by-step wizards that onboard users through the initial setup.

Wix.com, "Wix Features" (2024)

These core elements ensure beginners focus on content and branding rather than technical details, preparing them to assess customer support and pricing next.

How Important Is Customer Support for New Users?

Effective customer support ensures beginners can overcome technical hurdles quickly and maintain confidence while building their first site. Live chat, phone assistance and comprehensive knowledge bases reduce downtime and frustration.

• 24/7 live chat for instant troubleshooting
• Phone and email support for complex issues
• Community forums and tutorial libraries for self-help

Reliable assistance reduces learning curves and keeps projects on track, which leads naturally to comparing cost structures suited for novices.

What Pricing Factors Should Beginners Consider?

Transparent pricing structures, scalable plans and clear feature limits guide novices toward cost-effective choices without hidden fees.

Squarespace.com, "Squarespace Pricing" (2024)

Understanding pricing tiers prepares beginners to choose a builder that matches both budget and feature requirements before diving into individual platform strengths.

How Does Wix Serve Beginners in 2025?

Wix stands out for its robust drag-and-drop editor, AI-driven design assistant and extensive app market that lower the barrier for novices to launch a website. As one of the most popular builders, it balances simplicity with powerful extensions.

What Are Wix’s Key Features for Beginners?

Wix provides a suite of intuitive tools that simplify site creation:

• Drag-and-drop editor with pixel-perfect placement
• Wix ADI (Artificial Design Intelligence) for automated site generation
• Over 900 designer-made templates across industries
• App Market offering SEO, marketing and e-commerce plugins

These features streamline the design process and allow beginners to add advanced functionality without coding, paving the way for small business solutions.

How Does Wix Support Small Business Website Creation?

Wix supports small businesses with built-in e-commerce, marketing tools and appointment booking that streamline online store and service site setup. Core offerings include:

• Online store with inventory management and payment gateways
• Automated email marketing campaigns and contact forms
• Appointment scheduling and booking widgets
• SEO Wiz tool for on-page optimisation



As an easy website builder for small business, Wix bundles commerce and marketing essentials to help novices launch revenue-driving sites swiftly.

What Are the Pros and Cons of Using Wix as a Beginner?

Wix delivers powerful customisation and versatile apps yet can overwhelm new users with abundant options and potential performance impacts.

Balancing flexibility against simplicity helps beginners decide if Wix’s depth aligns with their project scope and technical comfort.

Why Is Squarespace Ideal for Beginner Creatives and Bloggers?

Squarespace’s design-centric approach, fluid grid engine and integrated blogging features cater to creatives seeking visually striking and content-driven sites. Its cohesive aesthetic and editorial tools support brand storytelling from day one.

What Design Templates and Tools Does Squarespace Offer Beginners?

Squarespace combines elegant templates with responsive design controls:

• Fluid Engine grid editor for free-form layouts
• Library of high-impact templates optimised for images and typography
• Style Editor for real-time colour, font and spacing adjustments
• Built-in image editor and gallery blocks



Robust design tools promote strong visuals while keeping the user experience approachable for beginners.

How Does Squarespace Support Blogging and Portfolio Sites?

Squarespace simplifies content management with built-in blogging platforms and portfolio layouts that highlight images and text seamlessly. Key blogging features include:

• Post scheduling with category and tag organisation
• Rich text editor with media embeds and code blocks
• Portfolio gallery templates and media-rich slideshow blocks
• RSS feeds and social sharing integrations

Centralised editorial tools ensure consistent brand presentation for creatives and bloggers without juggling plugins.

What Are Squarespace’s Pricing Plans and Support Options for Beginners?

Squarespace offers tiered subscriptions that combine unlimited pages with 24/7 email support and live chat for higher plans.

Transparent plans help beginners select the right balance of features and assistance, preparing them to weigh Avantiy’s unique offerings.

What Unique Benefits Does Avantiy Offer to Beginners in 2025?

Avantiy distinguishes itself with AI-powered layout suggestions, automated SEO optimisation and simplified no-code customisation to accelerate site creation for novices. Its guided approach reduces manual steps and fosters polished results.

Which Features Make Avantiy Beginner-Friendly?

Avantiy guides novices through automated workflows and smart recommendations:

• AI Layout Assistant that arranges content blocks optimally
• SEO Auto-Optimiser for meta tags and keyword placement
• Drag-and-drop modules with contextual tips
• Built-in analytics dashboard with traffic insights



These capabilities reduce manual work and help beginners publish polished sites faster.

How Does Avantiy Compare in Pricing and Support?

Avantiy’s pricing is competitive with scalable bundles and responsive support tiers that include onboarding sessions for new users.

Transparent pricing matched with tailored support ensures clear value and eases the learning curve for beginners.

What Types of Beginners Benefit Most from Avantiy?

Entrepreneurs, hobbyists and creative professionals seeking guided AI assistance and simplified templates find Avantiy especially advantageous. Typical beneficiaries include:

• Small business owners launching e-commerce sites
• Bloggers and content creators building editorial platforms
• Designers and photographers showcasing portfolio work

Audience segmentation clarifies which novices gain the highest ROI from Avantiy’s AI-driven tools.

How Do Wix, Squarespace, and Avantiy Compare Head-to-Head for Beginners?

A side-by-side comparison of ease of use, template flexibility, e-commerce and pricing clarifies which builder aligns best with various beginner requirements.

Which Builder Offers the Easiest User Experience?

Squarespace offers the most streamlined interface with unified editing and fewer menus, while Wix balances power with approachable drag-and-drop and Avantiy leverages AI to automate layout tasks. Beginners prioritising minimal navigation will find Squarespace most accessible, whereas those seeking custom apps may favour Wix or Avantiy’s automation.

How Do Their Design Flexibility and Templates Differ?

Wix provides over 900 highly customisable templates, Squarespace offers cohesive high-end designs with Fluid Engine and Avantiy focuses on AI-curated layouts that adapt to your content. If bespoke visual control matters, Wix leads; for premium aesthetics, choose Squarespace; for guided AI layouts, Avantiy excels.

What Are the Differences in E-commerce and Blogging Features?

Wix integrates a full online store with inventory and marketing apps, Squarespace includes built-in blogging modules with commerce add-ons, and Avantiy auto-generates SEO-friendly product pages alongside blog support. Your decision hinges on whether you prioritise advanced commerce apps (Wix), editorial polish (Squarespace) or automated optimisation (Avantiy).

How Do Pricing and Customer Support Stack Up?

Wix scales from free plans to enterprise tiers with robust chat and phone support, Squarespace bundles design tools with basic email support and chat at higher levels, and Avantiy delivers competitive entry pricing with dedicated onboarding at premium levels. Choose based on budget constraints and the level of guidance you require.

Which Website Builder Is Best for Small Businesses in 2025?

Beginners setting up a small business website need reliable e-commerce, marketing integrations and local service features to drive growth. Selecting a builder that aligns with business objectives and budget ensures a smoother launch.

What E-commerce Tools Do Beginners Need for Small Business Success?

Successful small business sites leverage essential commerce and marketing features:

• Payment gateway integrations for credit card and digital wallets
• Inventory and order management dashboards
• Coupon codes and promotional banners
• Built-in analytics and conversion tracking



These tools underpin revenue generation and customer engagement for new online ventures.

How Do Wix, Squarespace, and Avantiy Support Local and Service-Based Businesses?

Wix offers booking apps and location services, Squarespace provides appointment scheduling and business profile pages, and Avantiy integrates local SEO recommendations with service-focused templates. Each platform tailors features to service providers, whether you run a salon, consultancy or food truck.

What Are Affordable Options for Small Business Beginners?

Basic plans across Wix, Squarespace and Avantiy start under $15/month with essential e-commerce and support, offering budget-friendly entry points for novices. Cost-conscious entrepreneurs can launch stores, manage bookings and publish blogs without exceeding modest budgets.

What Emerging Trends Should Beginners Know About Website Builders in 2025?

AI automation, no-code frameworks and adaptive personalisation dominate the next wave of website building, reducing technical barriers for novices.

How Are AI Tools Enhancing Website Building for Beginners?

AI tools streamline design and content creation through:

• Auto-generated layouts based on industry best practices
• AI-driven copy and image suggestions
• Real-time SEO optimisation and keyword analysis



Automation accelerates launch timelines and ensures professional-grade results.

What Role Does No-Code Development Play in Simplifying Website Creation?

No-code platforms allow visual development through modules and logic blocks, enabling beginners to implement functionality without scripting. Custom forms, animations and interactive elements become accessible with simple drag-and-drop controls.

How Is Personalization Changing Website Builder Experiences?

Personalisation engines tailor layouts, content blocks and calls to action based on visitor data to boost engagement. Adaptive interfaces dynamically adjust menus, product recommendations and multimedia displays to individual preferences.



Launching your first site no longer requires deep technical expertise. Wix offers extensive templates and apps for versatile projects, Squarespace excels at premium design and editorial polish, and Avantiy’s AI-driven automation guides novices through each step. As AI, no-code and personalisation redefine website building in 2025, your choice should align with your priorities: flexibility, creativity or automation. Evaluate these platforms based on your goals and budget to select the best website builder for beginners and start building with confidence today.

Frequently Asked Questions

What is the best website builder for e-commerce beginners?

For e-commerce beginners, Wix is often recommended due to its comprehensive suite of e-commerce tools, including inventory management, payment gateways, and marketing integrations. It allows users to set up an online store quickly with its intuitive drag-and-drop interface. Squarespace also offers strong e-commerce capabilities, particularly for those focused on aesthetics and branding. Avantiy, while newer, provides automated product page generation and SEO optimisation, making it a viable option for those looking for AI-driven assistance in setting up their online store.

Can I switch website builders after creating my site?

Yes, you can switch website builders after creating your site, but the process can be complex. It typically involves exporting your content, such as text and images, and then importing it into the new platform. Some builders offer tools to facilitate this transition, but you may need to manually adjust design elements and SEO settings. It's advisable to back up your site and plan the migration carefully to minimise downtime and ensure a smooth transition to the new builder.

How do I choose the right website builder for my needs?

Choosing the right website builder depends on several factors, including your technical skill level, the type of website you want to create, and your budget. Consider the ease of use, available templates, customer support, and specific features like e-commerce capabilities or blogging tools. It's also helpful to read user reviews and compare pricing plans. Many builders offer free trials, allowing you to test their features before committing, which can help you make an informed decision.

Are there any hidden costs associated with website builders?

While many website builders advertise low starting prices, there can be hidden costs to consider. These may include fees for premium templates, additional storage, e-commerce features, or transaction fees for online sales. Some platforms may also charge for domain registration or email hosting. It's essential to review the pricing structure carefully and understand what features are included in each plan to avoid unexpected expenses down the line.

What are the limitations of using a website builder?

Website builders offer convenience but come with limitations. Customisation options may be restricted compared to self-hosted solutions, which can hinder unique branding. Additionally, performance issues can arise with heavy customisation, affecting load times. Some builders may also limit the number of pages or features available on lower-tier plans. Understanding these limitations is crucial for ensuring the chosen platform aligns with your long-term goals and needs.

How can I improve my website's SEO using these builders?

Improving your website's SEO with builders like Wix, Squarespace, or Avantiy involves using built-in tools and best practices. Most platforms offer SEO settings for meta tags, alt text for images, and URL customisation. Regularly updating content, using keywords effectively, and ensuring mobile responsiveness are also vital. Additionally, leveraging analytics tools provided by these builders can help track performance and identify areas for improvement, ensuring your site ranks well in search engine results.

What support options are available for beginners using these platforms?

Support options vary by platform but typically include live chat, email support, and extensive knowledge bases with tutorials and FAQs. Wix offers 24/7 live chat and community forums, while Squarespace provides email support and live chat for higher-tier plans. Avantiy includes onboarding sessions and responsive chat support. Beginners should consider the level of support they may need when choosing a builder, as having reliable assistance can significantly ease the learning curve.

Conclusion

Choosing the right website builder can significantly simplify the process of launching your first site, whether you prioritise design, functionality, or ease of use. Each platform—Wix, Squarespace, and Avantiy—offers unique features tailored to different beginner needs, ensuring you can find the perfect fit for your project. By understanding your goals and budget, you can confidently select a builder that empowers your online presence. Start exploring your options today and take the first step towards creating your dream website.